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Well, it looks like I get a chance to burnish some Enviro-cred, something I need a great deal of out here in the Northwest. Matthew "Drill in ANWR" Yglesias points to a press release by a car wonk magazine that claims buying a hybrid car doesn't make good money sense.
Let's point out that the major advertisors on Edmunds.com are car manufacturers, note that the press release focuses on the maximum price difference rather than the minimum, then roll up our sleeves and run through the numbers with a bit more depth. There are two questions you must ask about any statistic: (1) Does it convey the proper information? (2) Are the assumptions used to arrive at the final result reasonable? In the case of the Edmunds study, we'll use Edmunds.com Total Cost of Ownership calculator, which is a really handy device, will be our main estimates. Let's make some comparisons.
| Make & Model | TCO | TCO (less fuel) |
|---|---|---|
| Civic Hybrid | 30,132 | 25,990 |
| Civic LX | 27,737 | 22,077 |
| Marginal Hybrid Cost | 2395 | 3913 |
(you'll notice that mathematicions don't put commas in four digit numbers. Why? I don't know)
Wow. Before we even get to questioning the statistic's merit, we have to question their arithmetic. Already, the $2000 clean fuel car tax credit, if it were refundable, would almost completely eliminate the cost advantage of the non-hybrid car.
The marginal cost of other hybrids except for the Prius is similar; the Escape hybrid costs about $2800 more than the AWD Escape. The Accord hybrid is about $3600 more than the Accord V-6, but Honda has intentionally made the hybrid a better car -- so they try and upsell you both on fuel economy and horsepower when you get to the dealership. The Prius is in fact over $5100 more than the Corolla, but only $600 more than the Camry, so it's tough to get a good head-to-head comparison.
Now that we've fixed the math, how are the good folks at Edmunds' making an ass out of you and umption? Well, for starters, they assume you're going to sell the car after five years. In practice, that's a realistic assumption; though I'm having trouble getting the average lenth of time a new car owner holds onto their care, the age of the overall vechicle fleet is around eight and a half years. But there's a difference between the average consumer and any given consumer. After all, Bill Gates and I have an average net worth of around $20 billion, though neither of us has a net worth within shouting distance of $20 billion. So if you are car shopping , you know whether or not you plan on keeping your car for two, three, or six, or ten years. That makes a big difference in the marginal cost; every year the hybrid saves you another $220 in gasoline, plus it probably depreciates at a slower pace. So you'll need to hold the civic hybrid for about seven yearsbefore it pays for itself. In addition to assuming you'll sell the car in short order, Edmunds also assumes you drive 15,000 miles a year. Those of you with commutes of 30-miles each way will laugh at this number. Drivers who log 20,000 miles in a year will make up for the hybrid premium within five years rather than seve.Finally, Edmunds assumes that if you don't buy a hybrid, you'll buy the equivalent non-hybrid car. But car shopping doesn't work like that; you may have your eye on the Civic Hybrid, the gas guzzling Ford Mustang, the Dodge Neon, and the sensible Toyota Camry, all at the same time. Because the non-hybrid Civic is already a fuel efficient car, you don't save that much money on fuel. But you save a boatload in comparison to other cars of roughly the same quality.
So, what are the conclusions:
And now I'm off to ponder whether I'd rather get a Cadillac CTS or a Subaru Outback and a hypothetical semester of grad school. Your thoughts are welcome.
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