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If you were scheduling a big party to celebrate Amazon's 10th birthday, wouldn't it be a good idea not to put it on the same day as the release of Harry Potter and the Corporate Synergy Half-Prince (Book 6), a product with such large sales volume that your company has to tell Wall Street "a year-over-year comparison of Q3 performance between 1986 and 1987 isn't informative, because the release Harry Potter and the Global Marketing Campaign1 overstates our performance in 1986"? The image of two hundred pagers going off during Bob Dylan's set strikes me as ... suboptimal.
Hopefully everyone who wants the book already has it on pre-order.
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